TO:                               All Jocks

FROM:                          Promotions 

DATE:                           Monday, October 29^th, 2007

RE:                               SCHOOL SPIRIT 4 A SCHOOL DANCE!

Cc:                               Reception, Josie, Mark, Scott, Katie, Andrew, Trevor, Gary, Jennifer, Laura
           

SCHOOL SPIRIT 4 A SCHOOL DANCE!

PROMO DATE:                  Thursday, November 8^th, 2007, 6PM – Monday November 26^th, 2007, 6PM

CONCEPT:                          The New HOT 89.9 & Rogers Wireless are teaming up to give ONE lucky high school full of hotties our VERY FIRST dance party. But in order to win it, hotties must text the name of their school to 899-899.

EXECUTION:                      Solicit high school students to text the name of their school to 899-899. We MUST mention EVERY TIME that a $0.50 (50 cents) premium rate per message applies. Tell students to spell the name of their school correctly. No abbreviations. No acronyms. No mascots. No emoticons. No text signatures. Just the name of their school.

The school with the most text messages by Monday November 26^th at 6 PM will win the FIRST HOT 89.9 Dance Party powered by Rogers Wireless … at their school! Updated text totals will be given DAILY with the Morning Hot Tub at 7:45AM, Kenny B at 3:45PM, and Cash Conners at 7:45PM!

Updates should give the top 3 schools with percentages. Feel free to mention the bottom schools

too! Call them to action. Call them out on air. Challenge them to make a comeback!

GRAND PRIZE:         HOT 89.9 SCHOOL DANCE POWERED BY ROGERS WIRELESS             

           We provide:              HOT Music! Massive speakers! Heart pounding sub-woofers! Giant video screens! Ability to text shoutouts on giant video screens! Insane light show! HOT 89.9 Street Team! Awesome prizes from HOT 89.9 and Rogers Wireless!

           They provide:           Themselves, their schoolmates, and their school.

PROGRAMMING:          There is a PRODUCED PROMO to be played frequently throughout the day (Including weekend shows).  (10 times daily)

JOCK TALK:       -          Make the PRIZE sound HUGE! Remember how popular BOUNCE was?

                             -         Direct hotties to hot899.com for a full list of schools and what they should be texting (there are some duplicate names for schools in the Capital Region.

                                -          Convince students to organize “text-rallies” at lunch or after school.

                                -          Convince students to create facebook groups to raise awareness.

-          Get students on-air about how they’ve motivated their schoolmates to text.

-          Get “cool” principals/teachers on-air who rally their students.

-          Reinforce not only the prize BUT the bragging rights TOO!!!

-          Convince parents to text for their kid’s school … a night w/o kids?

SPECIFIC TALK:           Please refer to the grand prize as “The VERY FIRST “HOT 89.9 Dance Party Powered by Rogers

                                       Wireless”.

PROMO:                Got school spirit? Listen up high school hotties! This contest is JUST … FOR … YOU!

Rogers Wireless and the New HOT 89-9 have teamed up … to REMIX dance parties! We’ll bring the party to YOU!!! Music, DJ’s Video screens, the HOT Street Team and a HOT 89-9 personality …. IN … YOUR … SCHOOL!!!

To win, it’ll be a school effort! Text the name of your school to 899-899! The school with the most text messages by Monday November 26^th at 6PM WINS the VERY FIRST HOT 89-9 Dance Party powered by Rogers Wireless!

Tell your classmates. Tell your parents. Tell your teachers. Heck, tell your principal to text the name of your school to 899-899. 50 cent premium rate per message applies! Full details at hot899.com

SCHOOL SPIRIT for a HOT 899 Dance Party powered by Rogers wireless. To YOU … high school hotties … from the New HOT 89-9!